Navina logo

Background

Navina Thai Yoga Therapy was struggling with a lack of clearly defined Mission, Vision, Brand Promise and overall execution strategy. Admit One was brought in to help define all of these and build out the tools and processes to support this as Navina moves into a Global brand.

Key Tactics

  • Evaluation of current state Channels and processes within
  • Workshop to educate, build, and design both a Vision and a Mission statement
  • Workshop to educate, build and design a Brand Promise and Brand Strategy
  • Creation of new tools and templates for implementation
    • Workshop to build content for Q1 and Q2 execution
    • Support with execution and design of Q1 and Q2 tools and templates
    • Training on implementation
  • Recommendations and alignment on Key Performance Indicators for ongoing measurement and optimization
  • Post project follow ups

Results

  • Design and execution of Mission, Vision, and Brand Promise
  • Education on Brand and Brand Strategy
  • Creation of tools and templates for execution of Brand Strategy
  • Ongoing touchpoints to ensure strategy is being optimized

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