FREQUENTLY ASKED QUESTIONS

Below are some of the main questions that we get asked by clients before we start working on a video project.

What does it take to produce our video?


There are three key steps in video production: pre-production (this includes concept creation, script writing, budget alignment, casting and location scouting), production (filming), and post-production (including editing, special effects, colour correction, and sound mixing).

 

How long should it take to produce a video?


Depending on the decisions made for the above mentioned steps will help to determine the length of your video production. It could be anywhere from 2 weeks to 3 months, give or take.

 

Why is a script important?


A script provides you with a foundation to guide you through the day and keep you on track. It helps to streamline your concept and provide up front alignment. It provides your actors a course to follow in advance of shooting so no time is wasted. Without a script your shoot time would most likely double.

 

Why do I need colour correction and sound mixing?


In order to deliver high quality it is recommended to leverage colour correction and sound mixing. Why? Think of it in these terms…..going out for the day without your makeup on – no colour correction or sound mixing vs. remembering to wash your face, put on your face cream and add your makeup. The touch ups applied by colour correction and sound mixing are the necessary add-ons that change the face and the quality of your video to the outward facing public.

 

Why does post-production cost so much?


A commonly misunderstood side of the business, post-production is very labor intensive. The hours are extremely manual. Many people misinterpret the work done in editing, special effects etc. For example, rendering – compressing a video file from its raw content into a movie file so that it can play in the required format. This is one of the processes done within the editing suite. It is an example of a misunderstood workload. For every change (regardless of the size), the editor has to render the change which is time consuming.

 

If I have a tight budget where should I look to save costs?


Some recommendations on cost savings include; providing your own wardrobe, doing your own hair and makeup, non-union actors, camera equipment – selection of lower grade cameras, music licensing and concept (including locations).

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